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Packaging demand is influenced by a wide range of factors:

Convenience

Rising Health Awareness

Brand Enhancement 

Source: Pira International Ltd survey of WPO member organizations


Where most sustainable packaging efforts are directed: 

  • 65% Design for recyclability or use of recycled content

  • 57% Weight reduction

  • 41% Renewable or bio-based materials

  • 25% Compostable materials

Source: 2011 DuPont survey of global consumer packaged goods manufacturers and converters


More than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including: 

Packaging designed for easy stacking/storing at home

Packaging that can double as a re-sealable container 

Packaging designed for easy transport 


Roughly 40 percent of consumers will sometimes think to look for products with less packaging

Source: Nielsen’s PanelViews study of 65,000 households

Packaging structures need to be mobile

20% of meals in the United States are eaten in the car

Packaging needs to address single-servings

27% of U.S. households are single-person households

Sensory packaging

If people focus on a product for more than 3 seconds,
they are 63% more likely to buy it.

If people pick up a product,
they are 96% more likely to buy it

Single piece cap design trend

U.S. cap producers are moving closer to mass adoption of the one-piece cap for beverages such as soda

Future Outlook

World demand for caps and closures is projected to rise to


There’s more to learn about the Four Key Questions for Designing Great Packages. 

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