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Personal Care Packaging

Regardless of if you have a mass market or high-end product, the success of personal care and beauty products begins with packaging. The package you choose for your personal care and beauty products can convey anything from value to luxury, appeal to generations from millennials to baby boomers, meet a culturally specific need, or even solve an age-old problem. In the competitive beauty industry, personal care packaging plays a crucial role in establishing brand identity and connecting with target audiences. Look no further than MRP Solutions to help your package appeal to the right consumers.

Personal Care Packaging Trends

Convenient, frustration-free packaging for the fast and fickle consumer culture:

Packaging must cater to the needs of consumers who are becoming increasingly discerning and pressed for time. Therefore, it is crucial that personal care packaging is designed for convenience and ease of use, ensuring that it is simple to open and handle.

Exterior Aesthetics: From embossed designs and pearlized effects to wood textures and metallic finishes, customization is essential among beauty brands. With a wide array of decorating options available, MRP offers tailored solutions to help each brand distinguish itself. Click HERE to explore how MRP can assist with customizing your packaging.

Ease of use packaging for aging population:

Personal care packaging that is easy to grip, hold, open and close is essential for older adults who have issues with dexterity and strength

Beauty from the Inside Out: Consumers are increasingly seeking inside-out options (cosmeceuticals) to compliment/ support their beauty, skin, nails, anti-aging and overall health routines. And thanks to generative AI, nutritional beauty products are becoming much more personalized. The top growing beauty supplement products are those that support: Hair growth and strength, Stronger nails, clearer skin, and weight loss. This emerging category within personal care poses new challenges for personal care package design. Formulations for these types of products often require child resistant closures – a highly regulated specialty packaging segment. With expertise in child resistant packaging spanning nearly 40 years.    

Raising awareness:

Consumers are not only becoming increasingly aware of and concerned about ingredients in the products they use, choosing vegan/organic/ natural, etc., they expect the same sustainability from packaging. Recycled and recyclable materials influence purchase decisions for many consumers. MRP’s packaging is widely recyclable and can be made with post consumer recycled (PCR) material options.

Within this market, you will most commonly find the following closures, made in the USA, on personal care and beauty packages:

  • Continuous Thread (CT)
  • Child Resistant Closures
  • Disc Tops
  • Dispensing Closures
  • Domed Closures
  • Jars
  • Snip Tip
  • Twist Open

Browse our personal care packaging products below. Don’t see what you’re looking for? Contact the packaging experts at MRP Solutions today to help customize your product.