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Make an Impact with Customized Packaging

When it comes to product packaging, custom colors, stamping and embossing aren’t just for decoration. In fact, customized closures and jars can help boost shelf impact, drive sales and build brand loyalty.

Consider some revealing statistics about the impact of packaging

72% of consumers
agree that packaging
design can influence
purchasing decisions

81% of consumers
purchased a new
product because of
the packaging design

Check out the decorative options from MRP that will make your next package design stand out from the crowd:

Specific tool steel is procured to
form the logo or lettering in plastic.

Can be produced on most closure styles
with the appropriate tooling changes

Embossing/ Debossing

Pad Printing

Liner

Pad printing transfers 2-dimensional images
onto 3-dimensional objects utilizing a silicone
‘pad’ to pick up an image (such as your logo)
and transfer it onto a closure or jar.

Customize liners to seal most any product on
most any container (polystyrene, polyethylene,
polypropylene, PVC, PET, glass) ensuring product
freshness, while boosting your brand message.

Offset Printing

Utilizes two rollers: one embossed with a logo and one
covered with ink. Ink is transferred from a flat roller to
an embossed logo on a second roller, which transfers
the ink/artwork to a jar or closure. Multiple colored
images can be printed

Since this is a continuous process, it can be achieved at relatively high production
rates, offering lowest conversion cost

Because the cost of ink is relatively low, this option offers a low raw material cost

Multiple colors can be overlaid in stages by passing the part under multiple rollers

Hot Stamping

Highlighting (Kiss Printing)

Color is transferred to a part by an embossed,
hot rubber die. Unlike tipping, the embossment is on
the rubber die instead of in the cap mold. A logo design
is cut into a consumable rubber die, which can stamp
any color imprint to the cap.

Involves transferring a colored ink to an embossed part by printing rollers. Requires a raised logo created by a mold insert to make an embossment, which is ‘rolled over’ through an offset printing machine.

Color opacity can be achieved on a dark part even with a light-colored logo

Can be done on a curved/domed surface

(specific application)

Less costly version of tipping

Transfers a colored foil to an embossed part by a flat, hot rubber die (consumable).

Requires a raised logo created by a mold insert to make an embossment that is stamped with the foil.

High-quality look

Lighter tipping colors remain opaque even over darker base colors

Under evaluation

Photorealistic Printing

Experience unparalleled decoration flexibility and versatility, elevating your product packaging to new heights

Infinite color range with
CMYK+W capability

Quickly and frequently change artwork

No delays waiting for print plates to be made

Highlight product features, strengthen brand identity, feature flavors
and share instructions