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VIDEO: Great Packaging Design Ideas Come From Focus Group
Read more: VIDEO: Great Packaging Design Ideas Come From Focus GroupFlip Top Caps Add Big Value to Premium Salad Dressing The best way to gauge a product’s value is to put it in the hands of the consumer. And that’s just what MRP Solutions did with its LiquiFlapper® flip top caps. The focus group was organized to assess the needs and preferences of consumers of…
3 Reasons Why Nutra Brand Packagers Love MegaFlap® Plastic Closures
Read more: 3 Reasons Why Nutra Brand Packagers Love MegaFlap® Plastic ClosuresNew Closure Boosts Shelf Impact and Builds Brand Image Consumers today are looking for products that incorporate plastic closures that offer form as well as function. In response to this growing demand, MRP Solutions has just announced its new MegaFlap plastic closure. This contemporary closure features a full open orifice for easy access—no matter how…
Small Changes in Design Means Big Payoff for Supplement Manufacturer
Read more: Small Changes in Design Means Big Payoff for Supplement ManufacturerNew Plastic Closures Feature Custom Logo and Finish Package designers know that a container’s plastic closure, though perhaps small in size, can really make a big impact on customers and distributors. USANA Health Sciences of Salt Lake City understood this when it decided to develop a new brand logo and package for its line of…
Design of Spice Packaging Impacts Purchasing Decisions
Read more: Design of Spice Packaging Impacts Purchasing DecisionsSpice Packaging When you’re putting the cumin into your award-winning chili, do you think about the lid? I know I do – at first, I need to pour the spice, but later on, it’s time to sprinkle. A single dispensing option ends up somewhere in the middle – not enough cumin in the beginning, but…
Key Factors of Sustainable Package Design
Read more: Key Factors of Sustainable Package DesignConsidering Sustainable Packaging Design? When we look around the grocery store or hypermarket stores, are we paying attention to sustainable packaging? Are consumers more inclined to purchase eco-friendly package designs, or do we become inflicted by the price or lack of ease of use? Brands and retailers are constantly facing these challenges when creating a…
Consider the Plastic Closure When Designing Great Packaging
Read more: Consider the Plastic Closure When Designing Great Packaging“It’s the little things in life that make a big difference…” Designing a new package for a product can be a lot of fun – so much fun that it might be easy to overlook some essential considerations before you can label it as a finished product. When it’s time to select a functional closure,…
Does Nutraceautical Packaging appeal to aging ‘Baby Boomers?’
Read more: Does Nutraceautical Packaging appeal to aging ‘Baby Boomers?’As some of you may already know, ‘Baby Boomers’ orchestrate 76 million Americans born between the years 1946 and 1964, with the eldest of the generation turning 65 this year. Baby boomers make up for approximately 40% of the current US population, and are projected to control 70% of the disposable income within the next…
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